In August 2015, a Canadian by the name of Keith Pelley took over the reins as the new chief executive of the European Tour. An outsider with no previous experience in the golf industry, or at the helm of a members' organisation, Pelley has already won many fans among players and analysts through a combination of new initiatives, positive rhetoric surrounding prize funds and sponsorship opportunities, expansion plans and talk of mixing up formats. In Canada, Pelley served as the president of The Sports Network, the president and chief executive of Canadian football team the Toronto Argonauts and the president of Rogers Media. While there, he helped negotiate a $5billion-plus broadcasting package with the National Hockey League. His broad skill set – including experience in running sports-centric organisations, marketing, media,…