WHILE OFTEN OVERLOOKED as frivolous (and even with a smirk “feminine”), fashion is a powerful tool. With one well-cut blazer or high-waisted trouser, you can stand taller, look the part, and move with the “in-group” to receive professional and social benefits—in the board room, at the clubhouse, on the course, wherever. The study of the systematic influences of clothing on our psychological processes is deep and even has a very academic name, “enclothed cognition.”
Clothing has long been a barrier for women getting into golf, particularly women who shudder at eye-searing, hot pink polyester polos and ill-fitted, stolen-from-the-boys khakis. That all seems to be changing now. Postpandemic, women make up nearly one-third of the golfers in the U.S., and they are eager to find clothing that is specifically tailored to…
