having a beauty crush can be fun. So fun. More fun than watching a Bethany Mota haul... But like being heaps into anything, there are also the butterflies (“Ermahgerd, liquid liner!”), constant state of nervousness (*deep pre-tanning breaths*), next-level excitement (‘YAAS!’ cream) and all the doubt (do I even suit plum?). It’s exhausting, right? And I’ve currently got eight crushes (or nine, if you count the illuminator I’ve just started seeing).
When I like-like a beauty trend from afar (or Pinterest), it’s often a while before I work up the guts to try it out IRL. I stalk it on Instagram, find out what its deal is, watch a bunch of videos about it, workshop it on Whatsapp (thanks friends) Leo... and eventually, if I’m feeling brave, give it a…
