A couple of editions ago I told the awesome experience I lived during the 50th Ferrari anniversary. Well, 20 years on and just a few days ago I had the opportunity to experience, once again, something similar during the 70th anniversary.
It was all a little improvised as I had not planned to attend, but the experience was not less relevant.
From the start, the brand’s communication managers told us it would be a very restricted event and it would be almost impossible to accredit the media. In the end, only two journalists from the two largest newspapers in the country were invited; but finally, making possible the impossible, Gentlemen Drive was also present. A week before the event, when I had almost forgotten the matter, I received an invitation…