‘Our goal is to explore the potential of digital tools as creative weapons to transform pixels into atoms,’ says Le Brimet about the objective of his company Spectroom, which focuses on the materialization of digital and virtual processes, ideas and concepts into tangible objects and physical environments. ‘For us, it’s important to prove that generative design was not doomed to live on the screens of our computers (as pixels), and that it can take shape (as atoms), serving practical, social, cultural and economic purposes, and contribute to people’s wellbeing and a more sustainable future.’ The creative lab is not confined by typologies or sectors, but rather practises what the team dubs Artcretechture – ‘ART + CREativity + TECHnology + architecTURE’. Within their work, creative areas are in a constant and…
