Immersive, engaging and interactive: judging by the press releases we’re inundated with on a daily basis, ticking off the boxes behind those three adjectives is the route to designing successful experience-led spaces. But these terms are broad, with a wide range of possible – and vague – interpretations. In fact, this list of buzzword objectives to pursue when it comes to shaping experiential environments that meet the needs of modern consumers may even be outdated – or at least incomplete. And, as our editor at large Tracey Ingram writes on page 56, ‘questions are arising about their lack of meaning’. Questions that have become the starting point of this issue, which takes stock of the design strategies that help add relevancy, substance and emotional value to experiential spatial activations, ultimately…