Tailor Shade
‘The right lighting can increase sales by 10 per cent,’ says Daniel Lechner, Marketing Director at Zumtobel. This is one of the outcomes of the Limbic Lighting research done by Gruppe Nymphenburg in Munich, a study exploring how lighting can influence human feelings, emotions, wellbeing and, ultimately, (purchasing) behaviour. Zumtobel’s three Limbic types – Balance, Stimulance and Dominance – address different personality types and allow retailers to tailor the shopping experience to their specific clientele. ‘Dominance’, for example, is targeted at ‘performers and disciplinarians that prefer a balanced light distribution’, as shown in Dubai’s Audi showroom (pictured) fitted with Zumtobel lighting. zumtobel.com
Using chain links as if they are the pixels forming an image, Kriskadecor creates decorative curtains that find their way into restaurants, hotels, the home and:…