Picture this: you’ve been invited to a brainstorming session at Googleplex. Once inside, you find that the meeting room you imagined isn’t an enclosed space but a large corner of an open-plan office. Everyone’s standing, eyes to the wall. Although no more than a vast white surface when you walk in, that wall can be compared to a whiteboard. Within minutes, it will be alive with slogans, ideas, arrows, drawings – scrawled, crossed out, augmented and erased in a dynamic storm of activity.
A future scenario? Think again. IdeaPaint, the thriving outfit behind Google’s dry-erase surface, has supplied numerous offices in Silicon Valley and elsewhere with its popular product. PayPal, LinkedIn, Apple, Zappos, Harvard . . . they’re all enthusiastic about walls that allow staff to communicate more effectively by…