THERE AREN’T MANY COMEBACK STORIES better than that of rosé. Back in the late 2000s, selling dry rosé wine was a thankless task. Imagining its return was like imagining the return of leisure suits or 1980s hair-metal bands. But in rapid succession, rosé went from, “Hey, weird, people in the Hamptons are drinking pink wine,” to “This seems fun; maybe I’ll Instagram it,” to “Out of the way, tiny, weak wines; I’m ROSÉ!” The top three French brands alone now sell more than 16 million bottles a year in the U.S.
But what is rosé—or, maybe, what should rosé be? Provençal rosés dominate, no question: pale pink to transparent salmon-orange, light-bodied, delicately suggestive of citrus fruit and red berries. But rosés can be anywhere from almost colorless to electric pink…
