The Swiss luxury watch brand has announced a partnership with Universal Pictures’ The Fall Guy, the new hard-driving, all-star apex-action thriller from blockbuster director David Leitch, in theaters May 3, 2024. The film, from 87North, stars TAG Heuer brand ambassador and Oscar® nominee Ryan Gosling (Barbie, La La Land, Blade Runner 2049) as Colt Seavers, a battle-scarred stuntman who’s drafted back into service when the star of a mega-budget studio movie — being directed by his ex, Jody Moreno, played by Oscar® nominee Emily Blunt (Oppenheimer, A Quiet Place films) — goes missing. TAG Heuer is the film’s official watch sponsor, and the campaign will continue Ryan Gosling’s unique relationship with the brand, as he once again wears the perfect timepiece for the part – the iconic TAG Heuer Carrera Chronograph.
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