Innholdsfortegnelse for June 2015 i Fast Company

Fast Company introduced its inaugural list of 100 Most Creative People in Business back in 2009, and we’ve been adding honorees ever since. For the first time in print we are celebrating each and every visionary who has joined this community—1,000 and counting. All are profiled on our website. Although we’ve chosen to organize them here by area of expertise, the truth is that they are all multihyphenates. New honorees are bolded. ADVERTISING & MARKETING Abanti Sankaranarayanan Abigail Jacobs Adam Schokora Agnello Dias Alex Bogusky Amy Marino Andrew England Anne Globe B. Bonin Bough Beth Comstock Blair Taylor Bob Greenberg Bozoma Saint John Camille Gibson Carol Kruse Carrie Houston Chris Barbour Chris Black Christian Parkes David Droga David Rubin Deborah Conrad Elvis Chau Evelyn Mazzocco Frank Cooper III Gary Vaynerchuk…

Great technological changes are often the product of a catalyzing event. Wristwatches became a popular accessory in the wake of World War I. Twitter became our planet’s news and notification network after Captain Chesley “Sully” Sullenberger landed the hobbled US Airways Flight 1549 on the Hudson River in January 2009. I flashed back to those events on March 26 this year when I viewed multiple live video streams on my phone of a tragic fire in New York’s East Village, captured with an app called Periscope. It instantly felt like a signal moment. Many technologies have coalesced to enable mobile live video to blossom. High-speed cellular networks envelop the planet. There are more than 1 billion smartphone users. Apps are relatively simple to use. And you can use Twitter and…

Dr. E.J. Caterson and Dr. Matthew Carty are members of one of the world’s finest reconstructive plastic surgery teams, working out of Boston’s Brigham and Women’s Hospital. They have reattached faces, salvaged legs, and saved lives. Seven years ago, they worked on a patient whose face had been torn off when she was mauled by a pit bull. The team opened up the dog’s stomach, removed the face, and reattached it. Today, if you saw this patient on the street, you wouldn’t bat an eye. At 3 p.m. on April 15, 2013, Caterson and Carty had just successfully completed a 10-hour operation on a teenager with an extreme facial fracture. They were about to head home to their families when their resident physician came in and said, “Hey, a bomb…

01 PARENTAL DATA CONTROL The good Due to the sensitive nature of data collected from children, parents often get more access to their kids’ online paper trail than they do to their own. The tricky If that data includes play of a violent or sexual nature, warn some family advocates, it could cause significant stress. 02 CLOUD PROCESSING The good As with Siri, innovations in conversation-based products require that speech is sent to a secure cloud, where a computer analyzes it and returns an appropriate response. The tricky Privacy researchers say that nothing is fully hackproof. 03 INTERACTIVITY The good Toymakers in this space are motivated by the idea that entertainment should be active; instead of being passive listeners, kids tell half the story. The tricky Some detractors assert that…

LIVE COMEDY Upright Citizens Brigade Theatre OWNER AND COFOUNDER With four locations in New York and L.A., UCB holds the distinction of being the only accredited improv and sketch-comedy school in the U.S. Many of the best students go on to join the theater’s national touring company. ONLINE COMMUNITY Smart Girls at the Party COFOUNDER Videos, interviews, and essays posted on the seven-year-old website emphasize intelligence, volunteerism, and activism over “fitting in.” Today, the Smart Girls community (which is also welcoming of the opposite sex) includes more than 1.6 million “Smarties” in 45 countries. NETWORK TV Parks and Recreation ACTOR, PRODUCER, DIRECTOR, WRITER In February, Poehler completed her seventh and final season as the chipper Leslie Knope, a bureaucrat in the fictional town of Pawnee, Indiana. LIVE TV Golden Globes…

FOR ILLUMINATING GE’S PRODUCTS 22 Linda Boff EXECUTIVE DIRECTOR OF GLOBAL BRAND MARKETING, GENERAL ELECTRIC Linda Boff’s job is to teach the public about the stuff General Electric sells. If that sounds a little dull, you probably haven’t heard the song that electronic musician Matthew Dear created using recordings of GE’s most powerful machines, or taken a virtual-reality tour of the company’s undersea oil and gas facilities, or chuckled through a goofy commercial in which an elaborately coiffed Jeff Goldblum hawks lightbulbs. Here’s how she and her team are creating such engaging work. What is GE’s biggest marketing challenge? Getting people to know us as we really are: a brand that’s been about invention and innovation since day one; that’s human, quirky, and a little bit unexpected. We love science…

FOR CHARMING THE WORLD A FEW SECONDS AT A TIME 58 Jerome Jarre VINE AND SNAPCHAT STAR More than 8 million people follow Jerome Jarre’s exhibitionist antics on Vine (where he occasionally hangs out with the likes of Ben Stiller, Beyoncé, and Anna Wintour), and hundreds of thousands respond to his Snapchat posts. This has made him a desirable partner for brands like MTV and Major League Soccer—although lately he’s been traveling the world on behalf of Liters of Light, which creates solarpowered light fixtures for developing countries out of recycled soda bottles. What makes people love Jarre, though, is the silliness and optimism he brings to his work. (Also, his adorable French accent.) What about social media is inspiring for you? From idea to execution, there is, like, one…

FOR MAXIMIZING A MOVEMENT 71 Jocelyn Cooper PARTNER, AFROPUNK A 25-year music-industry veteran, Jocelyn Cooper is responsible for discovering neo-soul pioneer D’Angelo (she signed him to her publishing company in 1993) and empowering Cash Money to take Southern rap mainstream (when she was head of Universal A&R). In 2009, she joined fellow music exec Matthew Morgan, cocreator of the black punk documentary Afro-punk, to run the digital platform and annual festival of the same name, which celebrates and encourages risk-taking in music, art, film, and fashion. In the six years since, she’s helped grow the Brooklyn-born summer festival, which has featured performers like Janelle Monáe and Questlove, from 2,500 to 90,000 attendees in multiple cities, secured brand partners such as Nike and Pantene, and negotiated Afropunk’s Atlanta and Paris launches…

FOR CARING ABOUT HOW YOU CARRY YOUR GARDETS 91 | 92 Dexter and Byron Peart COFOUNDERS, WANT LES ESSENTIELS DE LA VIE Montreal-born twins Dexter and Byron Peart came up together through the fashion industry, working in marketing for brands such as Diesel and Miss Sixty, starting a distribution business, and then embarking on their own line of travel accessories in 2007. Since then, Want Les Essentiels de la Vie has developed a cult following among retailers like Opening Ceremony and Paris-based Colette due to its fine craftsmanship and intuitive, functional design. How did Want start? Dexter: We were traveling back and forth [a lot] between our offices in Montreal, which we’ve made our hub, and New York. We were looking for a [luggage] solution that would move seamlessly into…

“The Toaster Project chronicles the quest of a young man who sets out to build a fully functioning toaster from scratch. Brilliantly written with beautiful photography, this book is a must-read for anyone who enjoys turning ideas into realities.” Scott Norton COFOUNDER, SIR KENSINGTON’S “Barcelona is a vibrant city that combines many amazing qualities: great weather, yummy food, gorgeous beaches and mountains, and an active design scene.” Nadine Chahine ARABIC AND LEGIBILITY SPECIALIST, MONOTYPE “I am really interested in getting to know about design from parts of the world that are often overlooked. Some of these timeless designs can now be found on the collection website of Archivo, a vital design and architecture resource in Mexico City.” Zoe Ryan CHAIR AND CURATOR OF ARCHITECTURE AND DESIGN, ART INSTITUTE OF CHICAGO…

1/ PERISCOPE Ellen DeGeneres has incorporated the app into her talk-show monologue. 2/ MEERKAT Madonna debuted the video for her single “Ghosttown” to more than 8,000 fans. 3/ SNAPCHAT DISCOVER Comedy Central teases its prime-time lineup, like South Park Sundays. 4/ YOUNOW Tayser Abuhamdeh, aka Mr. Cashier, has built a following by chatting in between serving customers at his bodega.…

FOR KEEPING NIKE I N THE SPOTLIGHT 12 Greg Hoffman VICE PRESIDENT OF GLOBAL BRAND CREATIVE AND EXPERIENCE, NIKE Greg Hoffman leads a global team that’s responsible for how consumers experience the Nike brand in ads, store designs, and promotions. Over the past year, he oversaw two of the company’s most ambitious marketing projects to date: a hugely popular series of videos about the 2014 FIFA World Cup and interactive displays related to the 2015 NBA All-Star game in New York. Nike wasn’t an official sponsor at the World Cup, but you released a five-and-a-halfminute animated video, “The Last Game,” that got more than 50 million views during the tournament’s first week. What was your strategy for stealing the spotlight? We spent a year creating “The Last Game.” We wanted…

FOR SEEDING SAMSUNG’S FUTURE 23 David Eun EXECUTIVE VICE PRESIDENT, GLOBAL INNOVATION CENTER, SAMSUNG David Eun works as a connector, bridging the gap between Silicon Valley startups and Samsung, one of the largest multinational corporations on the planet. A veteran media exec of both AOL and Google, Eun is responsible for everything from running an incubator to facilitating partnerships to spearheading acquisitions, giving entrepreneurs access to Samsung’s vast resources. In return, Samsung gets something equally valuable: a finger on the pulse of innovation. Two years ago, you were a passenger on a plane that crashed. You said the accident taught you how to differentiate between what’s important and what’s merely urgent . . . Oh, man, I’ve only ever spoken on it one time, and it was totally unplanned. I…

FOR KEEPING IT 100 44 Larry Wilmore HOST, EXECUTIVE PRODUCER, THE NIGHTLY SHOW Larry Wilmore has had a prolific entertainment career—the former stand-up comedian has served as a writer and producer on popular television shows such as The Office and The Fresh Prince of Bel-Air—but it was his breakout role as “senior black correspondent” on The Daily Show that earned him his current gig. In January, he debuted as the host of Comedy Central’s The Nightly Show, which now fills Stephen Colbert’s vacated 11:30 p.m. slot. The show features Wilmore’s own daring, satirical take on news, and he is winning critical praise for his willingness to tackle controversial subjects such as racial stereotypes, wealth inequality, and Islamophobia. As a result, The Nightly Show has managed to retain more than three-quarters…

FOR HEALING BREAST CANCER SURVIVORS WITH INK 65 Vinnie Myers TATTOO ARTIST, CENTER FOR RESTORATIVE BREAST SURGERY, NEW ORLEANS Breast reconstruction has come a long way in the past 10 years, but creating a realistic-looking nipple in the operating room remains a challenge. Enter Vinnie Myers, a tattoo artist who now specializes exclusively in nipples. After more than a decade of honing his technique, he now sees up to 1,500 women a year. How did you start doing this? I was a tattoo artist near Baltimore. I was at my doctor’s office, and he and his staff had attempted to do tattoos on women who had had breast reconstruction. They were all really bad, and he asked me to fix them. I realized it could be something big because every…

FOR LETTING GOODWILL DRIVE THEIR MUSIC BUSINESS 81 | 82 El-P and Killer Mike RUN THE JEWELS Rappers El-P and Killer Mike have each enjoyed long, successful solo careers, but their music really took off when they teamed up under the name Run the Jewels—and decided to give their first album away online for free. The duo released its second album in 2014, the critically lauded Run the Jewels 2. It has now been streamed almost 25 million times on Spotify, sparking sales of concert tickets and merchandise. “Run the Jewels is not a thinking operation; we’ve been a heart operation this whole time,” says El-P. “We believe that we will create a business around goodwill, and goodwill can come from making good, heartfelt music that people enjoy.” FOR HACKING…

I JUST SPOKE WITH Yves-Alexandre de Montjoye, a senior PhD student in computational privacy at the MIT Media Lab, and I’ve got some bad news about data and privacy. Then I’ve got worse news. But fear not, because after that I’ve got some good news! De Montjoye has been part of a team exposing the presumption of “anonymized” data. We know there are hella terabytes of metadata about us floating in our mobile, credit card, and browser histories, and we’ve been okay with that in part because we’ve been told there’s no personally identifiable information in the records. But de Montjoye’s research has shown that 95% of individuals can be reliably identified with as few as four data points. AS MUCH AS DE MONTJOYE’S IDEAS BENEFIT INDIVIDUALS, THEIR GENIUS IS…

Waze, the Israeli-born navigation service that Google acquired for more than $1 billion in 2013, has never been a typical map app. Its maps incorporate data input by users in real time, giving drivers unprecedented control over how they navigate their cities. Now, Waze is taking its approach a step further with Connected Citizens, a program that connects those drivers directly with urban-planning personnel in 30 municipal groups around the world—with some 80 others to follow soon. Launched last fall, Connected Citizens has already had measurable impacts in some of its partner cities: WASHINGTON, D.C . The U.S. capital is using Waze as part of what it calls Potholepalooza, according to Di-Ann Eisnor, Waze’s head of growth and the person in charge of Connected Citizens. In March, the city encouraged…

At New York’s Toy Fair, the toy industry’s big February trade show, visitors to Mattel’s booth were greeted, literally, by Hello Barbie, a Wi-Fi–connected doll that uses speechrecognition technology to have real conversations with kids. The prototype was programmed with a few lines of dialogue specific to visiting New York and the Toy Fair, well short of the hours of conversation she’ll be prepared to engage in when she’s released officially later this year. Still, she performed so well that some visitors asked if there was a woman with a microphone hiding behind a curtain, and an unplanned “interview” with CNBC’s Morgan Brennan went off without a hitch. “She went six or seven questions deep,” says former Pixar CTO Oren Jacob, now cofounder and CEO of ToyTalk, the company behind…

FOR BEING A GADGET GOD 28 Marques Brownlee TECH REVIEWER, YOUTUBE STAR Hailed as “the best technology reviewer on the planet” by former Google SVP Vic Gundotra, 21-year-old Marques Brownlee (aka MKBHD) is a YouTube phenom who has amassed 2.3 million followers and whose channel has become one of the fastest-growing tech feeds on the platform. The New Jersey–based web personality began uploading reviews six years ago, while still in high school, and as his audience grew, so did his credibility. On his recent birthday, he test-drove the BMW i8 hybrid car at the company’s HQ, and he got his hands on the never-released iPhone 6 sapphire glass for a stress test—long before the public discovered that it was too expensive for Apple to manufacture. The college student won’t accept…