Halfway through an absolutely jam-packed, sweltering-hot July weekend in New Orleans, I thought to myself, “I really love being a Black woman.” Of course, it wasn’t the first time I’d felt this way. But at the ESSENCE Festival of Culture, SheaMoisture gave me the space to have that incredibly important realization again.
For three days, I was transported back to the dorm room and enrolled—along with 15 other women—in “Sheaversity,” the brand’s cheeky take on the collegiate experience. “This year, we’re checking into university, and you are both the student and the teacher,” Maureen Kitheka, SheaMoisture’s marketing and engagement lead in Canada, told me. “The student because you’re ready to learn some more, but the teacher because you’re already empowered. We’re meeting you where you are.”
In the early aughts,…
