In this world, nothing is certain except death and taxes. In the fragrance world, the certainty is vanilla. It feels like every perfume house is putting out its own version of a vanilla-forward scent, with many even including the note in the name: Vanilla Era, Vanilla Powder, Vanilla Skin…the list goes on. A quick scan of Sephora’s shelves will tell you it carries 10 recently launched fragrances featuring “vanilla” in the name. But this wasn’t always the case.
Until just a few years ago, vanilla, as well as the gourmand category it belongs to (perfumes that smell edible), was a repellent idea to many. “Back in the day, it was often linked to overly sweet, youth-oriented scents,” explains Mona Kattan, the founder of Kayali, a perpetually trending fragrance brand with…