In 2018, when I was starting my business, Henning, I had a meeting with a potential investor who told me that there was very little blue sky (that’s venture-capital-speak for “market opportunity”) left within plus-size fashion because three companies had already received funding. Yes, three. “Thanks for the advice re: ‘remaining blue sky,’” I wrote back. The truth: It was bullshit—grin-and-bear-it, white-knuckle, eye-roll kind of bullshit.
As someone who had worn above a size 14 for a decade, I was incensed. And thanks to my time as a fashion editor reporting on size inclusion, I knew that statistically I had every right to be. Nearly 70 per cent of women wear size 14 or up, and size 18 is the average size; despite those numbers, fashion largely stops at size…
