Karien Bezuidenhout, general manager of Cape Flora SA, says the top five export markets for fynbos are: EU (67%), Far East (18%), Middle East (6%), US (4%), UK, Canada, South America (all less than 1%).
“Locally we estimate that about 4,6 million stems of protea, 1,7 million stems of pincushions and four million stems of greens were sold in 2022. But as this is the first time we’ve gathered data for the local market, this is a rough estimate. Woolworths was the first retailer to test fynbos cut flowers on the local market many years ago, but these days all of the well-known retailers support the indigenous flower industry. The Multiflora market in Johannesburg also trades indigenous flora, but it consists of only 5,6% of their total sales. Fynbos cut…