Research Unit
OWNERS: Erin-Lee and Chad Petersen
START-UP COSTS: My husband, Chad, and I took out a 24-month iPhone contract, then sold the phone for about R6000, which was enough to cover some of the costs to get us up and running.
TURNOVER: We now rent a 300 square-metre studio in Maitland, and have been able to employ 10 people, buy the machines we need and cover the rent of our retail space at the V&A Waterfront and Old Biscuit Mill.
Erin-Lee Petersen used to be a radio journo reading the traffic reports on GoodHope FM’s breakfast show. Being a freelancer, she supplemented her income with a job as a part-time sales assistant at designer clothing store, Paul Smith.
‘I was there for three years, then moved to Apsley, where…
