Do you know what the IFBA is?
Yes, it is an acronym and, no, it’s not the Imbeciles, Fools & Beachcombers Association (a group with surprisingly few admitted members). In reality the IFBA stands for the International Food & Beverage Alliance, a collection of 11 global food and nonalcoholic beverage companies. You will recognise most of the member companies as they have combined revenues in excess of US$435 billion and claim to employ 3.2 million people worldwide.
The 11 member companies of the IFBA are Coca-Cola, Ferrero, General Mills, Grupo Bimbo, Kellogg's, Mars, McDonald’s, Mondel¯z International, Nestlé, PepsiCo and Unilever. The companies have grouped together to form the IFBA as a non-commercial, non-profit-making organisation aimed at having special consultative status with the United Nations Economic and Social Committee (ECOSOC).
Recently…