Since 1999, brothers Erwan and Rowan Bouroullec have run an independent practice from their Paris-based studio, working with furniture brands such as Vitra, Kvadrat, and Cappellini. This year, they launched the Officina collection with Magis, using wrought iron to achieve the modern, elegantly functional pieces for which they are known. We caught up with Erwan at the Milan Furniture Fair to get his thoughts on the use of an ancient technique for a contemporary collection, and how production choices hold the power to shape the industry.
How did you first approach the idea of using a traditional method for a contemporary line?
If you compare it to cooking, to play with wrought iron is just like having an incredible fish—a beautiful one, like whole tuna. You shouldn’t do anything. You…