When I was at uni, I studied commerce. I focused on marketing and economics law at Deakin University and worked at Calder Park Raceway in marketing and PR promotions. That role had me covering drag racing, superbikes, V8 Supercars, NASCAR and doing work for Valvoline. It whet my appetite for motorsports — two wheels, four wheels, everything.
When No Fear first entered the market in the early ‘90s, the Simos (No Fear co-founders Mark and Brian Simo) started coming to car racing events, wanting to know who to sponsor. I was lucky enough to be introduced to the general manager of No Fear. At the time, products were imported and distributed by Rip Curl, based out of Torquay, so I got to know them. After finishing uni, I worked for…
