In 2017, Randall Robertson, founder of Rtech Fabrication in Coeur d’Alene, Idaho, debuted a Chevy truck that kind of changed everything. Named The Duke—an homage to John Wayne—the Cummins-powered ’72 crew cab with the stubby nose is big, bold, uniquely stylish, and has tons of swagger. If a truck could single handedly stop a fistfight in a saloon or steal your girl, The Duke would be the one to do it.
“He’d just finished The Duke and it was at SEMA,” recalls Ramiro Rodriguez, who commissioned Randall to build another four-door a year or so prior. “Randall invited my brother and me to go see The Duke. Man, it’s a beautiful truck.
“Well about a week later, Randall forwards this photo to me,” he continues. Someone Photoshopped The Duke as…