Nobody owns an old-school, mechanical watch purely as a timekeeping instrument. Watches are—to quote the dozens if not hundreds of watchmakers, brand CEOs and creative directors we’ve talked to over the years—emotional investments. Buying, wearing and collecting watches are ultimately experiences that we go through each and every day.
Now, speaking of experiences in the realm of fine watches, for editors like us this usually means trade fairs, launch events, manufacture visits—all of which have now become common throughout the year once again. Manufacture visits, in particular, are have once again returned to our travel agendas, as you can see in the later pages of this issue.
At the same time, it’s also heartening to see that there’s an uptick in retail experiences for watch enthusiasts of all sorts, including…
