French luxury company Cartier takes its part in celebrating diversity with the launch of the Pasha de Cartier watch campaign, featuring its latest brand ambassadors. Featured are five personalities with different backgrounds, including Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. Lensed by New York-based photographer Craig McDean, the five stars are seen in a studio posing around a circular installation meant to mirror the Pasha timepiece.
Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It’s as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity,” added Arnaud Carrez, International…