At the turn of the 20th century, Alfred Dreyfus, a Jewish French Army captain from Alsace, wallowed in prison having been convicted of selling secrets to the Germans, despite new evidence of his innocence emerging. A fight for his freedom ensued, and French society became transfixed by what became known as L’Affaire, with pro-republican ‘Dreyfusards’ on one side and pro-Catholic, pro-Army ‘Anti-Dreyfusards’ on the other.
When editor of Le Vélo, Pierre Giffard, published an article calling for Dreyfus’s release, it so enraged his anti-Dreyfusard advertisers that a large group left to set up their own newspaper, L’Auto-Vélo. Giffard sued for copyright, forcing the new paper to become L’Auto. Either way, its recently installed editor was young cycling journalist Henri Desgrange.
With legal costs and dwindling sales leaving L’Auto on the…