You wake up groggy after a late night, pick up your phone and check the day’s training. Instead of hard threshold efforts, your app reveals the plan has changed to an easy spin. It knows your sleep was poor, your stress levels are high, and your recovery suboptimal. The decision seems logical, but it wasn’t made by a human being – it was made by Hugo, HumanGO’s digital coach, powered by artificial intelligence.
AI is already big business in sport and is projected to be worth £27bn by 2030. At the elite level, it’s fully embraced, used by WorldTour teams such as UAE Team Emirates-XRG and Visma-Lease a Bike to ride faster, recover better, and win the biggest races. But what about the everyday cyclist, the keen amateur juggling a…