Cogito, ergo sum, posited Descartes, the great cyclist: ‘I think, therefore I am’. Now we have a different philosophy: ‘If it’s not on Strava, it didn’t happen’.
The computer platform for sharing workout data was launched in 2009 by high-achieving Harvard sporties Mark Gainey and Michael Horvath, named after the Swedish sträva (‘stray-var’), meaning ‘strive’. Around 100 million people worldwide now use it to spread their activity data from fitness devices. The dozens of activities include alpine skiing, canoeing, rock climbing, swimming… even zombie treadmills (A to Z, then).
But most are cyclists. No wonder. A bike is a two-wheeled metrics generator: speed, power, location, weather, altitude, attitude. For training obsessives it’s, well, obsessive: two-thirds of Tour de France cyclists are Strava devotees.
Socialites
Recently Strava has developed its social…
