£1790 Minimalist urban ride
This understated, urban e-bike is certainly attractive with its stealthy matt black looks and a singlespeed belt-drive, disc brakes, flat bar, integrated lights front and rear (which also works as a brake light); the Cowboy also features a rather clever app.
Battery level is represented by five LEDs on the top tube. Aside from this the Cowboy has no head unit or switches, rather, it’s controlled by the Cowboy app (iOS, Android).
Connecting via Bluetooth, the app is a digital key to the bike, which means that only the bike/phone owner can operate it. The dashboard shows speed, duration, distance, battery level and estimated range left, it can operate the lights as well as full map navigation. It also has a ‘find my bike’ function with…