For over 100 years Ribble has been keeping riders in Lancashire’s Ribble Valley, and beyond, pedalling. Some of Britain’s greatest ever cyclists have ridden Ribble. Chris Boardman, Sean Yates, Geraint Thomas and Sir Bradley Wiggins among them.
The brand changed from being one of the star chassis of the 70s and 80s British road scene to becoming synonymous with great value. Over the last couple of years, a new design and product team has been put in place at Ribble and it’s revamped the road bike range, which now consists of titanium, steel, alloy and carbon models that encompass race, sportive, time trial, gravel, cross and even an e-road bike. All of the models share the same design language (aero-optimised tubing, dropped seatstays, generous tyre clearance) and it shows that…