Nvidia has taken a ‘build it and they will come’ approach For me, the biggest news about Nvidia’s new RTX GPUs isn’t, in fact, the performance, but the astronomical prices. After two and a half years of GTX 1000-series GPUs, the leap in prices for the new RTX cards has left a lot of potential upgraders unhappy. However, let’s be pragmatic about the market situation, as there’s no whiff of high-end competition from AMD, and Nvidia is in business to make money. Also, looking deep into the new Turing architecture, it’s clear the new chips also cost significantly more to make, and the research and development costs will have been considerable as well.
The GTX 1080 Ti (GP102) core offered 471mm² of silicon, the GTX 1080 and GTX 1070 (GP104)…