Put some respect on the name, ok? Because way before Chanel, Hublot, Audemars Piguet and the rest of them started seeing the potential in using high-tech ceramic in watches, Rado was already all in.
Although the use of ceramic is increasingly common in luxury horology today, few dared hedge their bets on the material in the early days. Known as zirconium oxide, ceramic was incredibly hard to mould and shape. Although much progress has been made over the years to improve the material’s robustness, as well as offer it in a variety of shapes, sizes and colours, working with high-tech ceramic requires incredibly hefty investments and a great deal of courage. In fact, when Rado started exploring the use of high-tech ceramic back in 1986, it also unwittingly ushered in…