Matías Muchnick is no stranger to surprises. As an entrepreneur who shifted his finance bona fides to the world of artificial intelligence, testing out hypotheses and seeing what sticks is his bread and butter. But in the dynamic world of plant-based food, even those on the vanguard of revolutionary change may pinch themselves from time to time.
Nine years after Muchnick created NotCo, a start-up launched in Chile with a mission to use technology to move the needle on sustainability, the trajectory is pointing upwards. NotCo’s line of plant-based milk, mayo, chicken, beef, ice cream and dulce de leche spread has paved the way for partnerships with Starbucks, Burger King, Papa Johns, Mars and, most recently, The Kraft Heinz Company, for which NotCo helped devise a plant-based version of its…