Celebrity brand manager and Director of Boxed Out PR, Hayley Smith tells Closer , “When Cheryl split from Ashley, she was relatable and more ‘human’. People love the rags-to-riches story, and when Ashley was accused of cheating, everyone supported her and fans were genuinely invested in her.
“Now, she seems disengaged from her fans. It might be that she’s been too secretive and doesn’t seem real any more. Hiding the pregnancy stopped them from connecting with her on a deeper level, and sparked negative speculation. And then flaunting her flat tummy after having Bear seemed insulting to some. If she’d taken her fans on the journey of pregnancy with her, she’d have had more support from them during the relationship and the break-up. Cheryl and Liam seemed awkward and not…