NEW MORGAN MUSEUM OPENS
The Morgan Motor Company has opened an interactive museum experience, The Archive Room, housed within the redeveloped Morgan Experience Centre in Malvern, Worcestershire. The Archive Room contains artefacts, documents, photographs and footage that chart the brand’s 112-year history. The centrepiece is a full-length cabinet housing individual items of historical significance, each with its own audio-visual story, and there are also five large-scale projectors situated around the room displaying rotating content.
The remaining walls are adorned with artwork, Morgan parts and trophies, while in the centre, seven display cars represent all eras and models. What’s more, a ‘Design Your Morgan’ feature allows budding designers to express their imaginations on paper.
The Archive Room builds upon the Morgan Experience, which offers of factory tours, sports car hire and…