Chrysler’s involvement in Britain goes back to 1924, when it acquired the Maxwell Car Company, who built a range of touring cars in the States, and who supplied the Britishowned subsidiary Maxwell Motors Ltd in London. Maxwell was already well established in Britain, having formed a company in Great Portland Street, London, in 1919. The following year, larger premises at Lupus Street, Pimlico were acquired, and in 1922, Maxwell Motors acquired 14½ acres of land at Kew, Surrey to build an assembly shop, offices, parts and service depots.
In 1924, when Chrysler took over the Maxwell Car Company in the States, and subsequently Maxwell Motors Ltd at Kew, it started to import built-up Chrysler cars from the parent company and the name was changed to Maxwell-Chrysler Ltd, although the company…
