T here’sa fever going round the car manufacturers at the moment, spreading like a virus that’s escaped from a Chinese lab (or an American lab, depending on your politics).
It’s called New Logo-22 and, if contracted, the patient is seemingly compelled to wheel-barrow a load of cash into the fancy offices of a brand-positioning agency, who will (let’s be honest) tweak the old logo, declare it’s ‘adapted for a decade of transformation’ and then bank the money.
Skoda, Aston Martin, Dacia, Bugatti and Citroën have all announced new logos just in the last few weeks, hot on the heels of Volvo, Volkswagen, Kia, Peugeot and Renault last year. Basically, if you’re reading this and you work in an automotive marketing department and you’re NOT planning an imminent logo redesign… well,…
