Innholdsfortegnelse for March - April 2017 i Capture

While Australia’s ad spend increased by 2% in 2015 (Nielsen), the growth areas were radio, outdoor, cinema, and online/digital. Magazine and newspaper advertising fell. Marketing has its eyes on digital. Digital has its focus on video. And marketers have their focus on economy. It makes sense that the photographer-director is a growing trend. A new role for a new environment “The photographer/director combo is incredibly useful right now,” states young photographer-director, Ollie Ritchie. “The more skills you know, the more useful you are. More and more clients, brands, and companies are choosing creatives for their content who have larger skill sets. This allows them to output more work without the need for paying a large crew of people. It’s a win-win really, because the creative gets more money if they…

Katherine Williams It took an international move to push Katherine Williams towards focusing on her photography as a full-time pursuit. The move from Berlin to Newcastle came seven years ago, and after a formal mentorship with a local wedding photographer and completing a Diploma in photo imaging, Williams has never looked back. “The course at CATC Design School, in Sydney, reinforced my passion for social photo documentary and, particularly, portraiture, which I still love more than anything else,” says Williams. Her self-confessed obsession with portrait photography began on a road trip from Adelaide to Darwin; Williams had planned to focus on landscape photography but found that the connections she made with interesting characters along the way could not be ignored. “People are very vulnerable when they are being photographed so…

There’s a certain joy that comes with being able to shoot from a new perspective. Whether it’s exploring underwater or doing extreme macro photography, new perspectives have always excited photographers and filmmakers alike. So, with drones becoming an accessible technology to all, it seems almost necessary to add a drone to your kit in order to offer additional services. But before you rush out and buy the latest drone on the market, you should ask yourself whether it will benefit your business or if it’s just something for fun. If you have decided, or are deciding, to join the game of drones, then it’s best to be prepared. Drone technology In recent years, drone technology has improved dramatically with professional drones now offering features such as in-built cameras with 4K…

For Chicago-based Sandro Miller, creating images for a living is both an honour and a passion. With a career spanning over forty years, and the greatest names from John Malkovich to Michael Jordan to Muhammad Ali gracing his studio, you would think at one point he had thought of slowing down. But instead, the opposite is true. “After forty years of taking pictures, creating images and creating films, I still have this very deep, longing passion to create something extraordinary and trying to come up with new ideas,” he says. For Sandro, being a creator of images is about trying to always exceed your potential, to “realise what your comfortability level is, and go beyond that.” It is this mentality and work ethic that has kept him a relevant force…

Cameras ▪ The Fujifilm GFX 50S medium format camera is equipped with a 43.8mm x 32.9mm 51.4 megapixel CMOS sensor and X-Processor Pro image processing engine, all housed in a magnesium alloy body. The high-end mirrorless camera boasts a sensor that is approximately 1.7x the area of full-frame sensors and is perfect for large format commercial prints and outdoor billboards, or for shooting majestic landscapes. Weighing just 1230g when paired with a standard lens, its weight is approximately 60 percent that of a medium format DSLR camera equipped with the same size sensor. The camera has a 3.69 million-dot detachable electronic viewfinder which can be tilted 90° when shooting horizontal landscapes and a 2.36-million dot touchscreen LCD. It also features a newly developed focal plane shutter with a maximum shutter…