During the National Basketball Association (NBA) finals in June, an upstart prediction exchange, Kalshi Inc, ran a national television advert which went viral. The “unhinged” ad included a farmer floating in a pool of eggs, an alien chugging beer, and an old age pensioner draped in an American flag screaming “Indiana gonna win it, baby” with the finale, “the world’s gone mad, trade it”. These surreal scenes were only possible due to Artificial Intelligence (AI) and Google’s Veo 3 text-to-video generator.
What made Kalshi’s advert dramatically different, is that it cost only $2 000 to develop, compared to six to seven figure quotes from traditional advertising agencies. It also took just three days from idea generation to finished product. Indeed, Kalshi’s advert creator was one guy, working from home, mostly…