When trained architect Fiorella Granda (pictured on our cover) realized her true passion lay in designing and illustrating for sports brands and leagues, with a focus on supporting female athletes, she decided to take a bold approach to creating her new career. Posting her concept designs on Instagram and tagging brands she wanted to work with eventually brought her the opportunity to work with brands like Strava, Adidas, Lululemon and Asics who were intrigued by her bright, playful, retro-inspired designs.
Born and raised in Peru, Granda followed in the footsteps of her mother, who played on the Peruvian basketball team, and her grandfather, an architect. She studied architecture at the University of Toronto, where she also played varsity basketball. But she says her path to Fiorella Doodles (her graphic design…
