Whatever the nomenclature, one fact is ubiquitous: the personal data underworld “wants your bloodstream and your bed, your breakfast conversation, your commute, your run, your refrigerator, your parking space, your living room, your pancreas”1 to fuel new economies of extraction, hidden from public knowledge, almost unmappable. Individuals are constantly traced, tracked, and analyzed by the platforms they use, masked by the interface; concepts such as Shoshana Zuboff’s “shadow text”2 on hidden surveillance exploitation, Frank Pasquale’s “black box society”3 on the concealed financialization of society, and Benjamin H. Bratton’s “black stack”4 on new modes of governance and political realities formed through the digital, only theoretically outline the opacity of Big Tech’s operations. These concepts take form in Vladan Joler’s digital counter-map, New Extractivism (2020). Engaging with it implores the user to…