Geeta, a 50-year-old mother stays with her family in Mumbai. Prior to the lockdown, she was primarily using cash for her day-to-day purchases. During the lockdown, she registered on UPI for the first time. Now, she uses UPI for her monthly bill payments, orders groceries & medicines, makes money transfer to her staff, and to get that favourite kurti for her daughter from an e-commerce retailer. All this, with instant payment confirmation, and, within the comfort and safety of her home. On occasions, where she has to step out, she uses UPI QR scan & pay with minimal touchpoints. For millions like Geeta, amid the pandemic when social distancing is the most critical norm, UPI has become a boon for their families.
India’s diverse market with varied demography poses a…
