Anybody following business news would not have failed to note the giddy rise of Indian start-ups in the past couple of years, or the fact that some cold water has been poured on them this year by venture capitalists (VCS). While India has always had a start-up culture – think Dhirubhai Ambani and Reliance or, later, Infosys, to name just two famous examples – the advent of VC- funded start-ups, especially in the area of e-commerce and digital economy, really started in 1998/99. However, the first dotcom crash of 2000/01 saw a lot of entrepreneurs scurrying for cover, and VC funds suddenly dried up.
It was over a decade before the next wave of digital/e-commerce start-ups came up, and VCs again started putting big money behind the ideas of untested,…