On 9 November 2012, after nearly five years of on-off talks, Diageo, the world’s largest alcoholic beverages company, made an announcement. It had reached an agreement with UB Group Chairman Vijay Mallya for acquiring a 53.4 per cent stake in India’s largest spirits company, United Spirits, or USL, for 11,667 crore. Mallya needed the money for his now-defunct Kingfisher Airlines.
Ivan Menezes, the then COO of Diageo, and now its CEO, could barely contain his glee. “The acquisition of shareholding in USL is a significant milestone in Diageo’s strategy to build presence in the world’s fast-growing markets.” Under the agreement, Mallya would continue as chairman, in spite of his minuscule stake. Menezes, born in Pune and an alumnus of St. Stephen’s College and Indian Institute of Management Ahmedabad, said that…
