Journalism & Publishing
How to Promote Your Own Book: A Practical Guide to Publicizing Your Own Title.
By Jan Yager.
Feb. 2023. 288p. Square One, paper, $17.95
(9780757004742); e-book (9780757054747). 002.068.
Yager brings her extensive experience to this comprehensive guide to book promotion. A coach, speaker, and author of more than 50 books in many different disciplines, Yager writes clearly and authoritatively, providing sound advice. The material is targeted to all authors, whether indie/self-published, hybrid, or traditionally published, including aspiring authors. Yager explains what these different types of publishing entail then moves on to promotion, defining print, broadcast, and internet media. Next, there is a treasure trove of promo opportunities, including blogs, podcasts, events, and much more. The information on library signings is particularly helpful, as Yager is accurate and…
