Despite temperatures soaring past 37 degrees Celsius on July 5, Shanghai’s LEGOLAND® welcomed enthusiastic crowds on its first day of official operation. Within the first hour of its opening, more than 7,500 visitors entered, and rides like the LEGO® Great Flight were already seeing long queues. This park, China’s first LEGOLAND®, located in the city’s Jinshan District, injects fresh energy into China’s booming theme park economy.
Local vs. global
Today, theme parks have become go-to destinations for tourists in China, alongside traditional tourism destinations. Their all-in-one model, combining scenic areas, hotels, live performances and shopping streets, offers a comprehensive vacation experience. According to the 2024 China Tourism and Leisure Vacation Market New Trends Development Report, in the first half of 2024, various resorts, theme parks and resort hotels developed rapidly,…