In 2006, Jia Peixiao quit his stable job, determined to set up his own business even though many doubted his success. Longing to return to his hometown, he went back to Wantou Village, Boxing County of Binzhou City in east China’s Shandong Province, to try his luck.
After failing several times, Jia turned his attention to a local handicraft made from willow straw. With computer skills learned in college, he opened a shop on Alibaba’s Taobao, a major online shopping website in China.
Eleven years later, Jia delivered a speech at the United Nations in Geneva, Switzerland, about his successful business and experiences, explaining the new trends in Chinese villages and the development of China’s e-commerce industry.
A learning point
For centuries, women in Wantou have woven willow straw into…