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‘It might sound depressing but the truth must be told: the West knows little about China,” said Thorsten Pattberg, a German philosopher and cultural critic. Thus, he called for the nation to invent more original Chinese terminology to enlarge the intellectual property pool.
Sun Jingxin, a senior editor with the Beijingbased Center for International Communication Studies, echoed Pattberg’s view. As he put it, “Inventing and communicating Chinese concepts, undeniably, is a crucial step to heal China’s Achilles’ heel in presenting itself to the world.”
Though China has tried to project its voice to the world in recent decades, few madeinChina terminologies are widely accepted in the West. “The only one I can come up with is ‘paper tiger,’ which was invented long ago,” recalled Cai Lijian, a…