In August 2020, Illinois B.A.S.S. Nation President Ralph Sweat passed away, leaving behind a vision for the future of the beloved grassroots fishing organization he helmed. Sweat wanted to prevent plastic baits from ending up in landfills.
Recently, Sweat’s dream took a significant step toward reality thanks to a partnership between the Illinois B.A.S.S. Nation and Big Bite Baits called the Cast, Catch, Convert campaign. The program, which enables anglers to recycle worn-out soft plastics into shoe soles, kicked off in 2022. “With the Cast, Catch, Convert campaign, I aim to change the mindset of anglers both young and old to not only keep plastics out of the water, but also our landfills, so they can be converted and given a second life,” said Jill Wijangco, conservation director for the…