In the wild, seahorses can grow to be up to 14 inches long. They typically weigh less than a pound. They are not large or imposing creatures.
When taken out of their natural habitat and placed on shirts, jerseys and caps, however, seahorses can have a monumental impact.
Just ask the Norfolk Tides’ accounting staff. This offseason, the Tides, the Mets’ Triple-A affiliate in the International League since 2007, are going through a brand overhaul. Out went the blue T with the wave as its crest. In its place, an angry-looking orange seahorse, adrift in a sea of green.
The Tides also added a metallic-looking “N,” enveloped by the type of chain used to weigh down an anchor. Both images, designed by minor league marketing specialists Brandiose, were used to…