The interior of Carbon Brews’ new taproom in Central, Hong Kong, bears a curious likeness to the beermaker’s trademark packaging. “It’s got the same black shell, the same shapes and accent colours — it’s like one of the cans brought to life,” says Jeffrey Shum, founder and creative director of local design studio Brevity, which Carbon Brews tapped to translate its two-dimensional geometric graphics into a threedimensional destination.
Situated in the city’s Lan Kwai Fong area, which is known for its upscale clubs and glittering nightlife, the taproom is well-matched to its spirited surroundings. From the street, the interior looks like a charcoal jewel box, with bold, brightly glowing forms that draw people in. In another attention-grabbing move, the entrance is flanked by structural columns that masquerade as larger-than-life tallboys.…
