In 2017, Damien Perrot, the senior vice-president of design at French hospitality company Accor, was brainstorming solutions to a perennial problem: It often seems that hotels aren’t where the people are. In ever-greater numbers, travellers are eschewing traditional vacation spots in favour of temporary, site-specific attractions. They want to vibe out at the Coachella Valley Music and Arts Festival, dance to the brink of exhaustion at Tomorrowland or take peyote and roam the desert at Burning Man. “They want a lived experience,” concludes Perrot. “Coachella started with 30,000 people, and now it attracts 300,000.”
To address this changing market, Perrot sought to develop lightweight, luxurious accommodations that could be trucked to almost any location, assembled hastily on site and removed with equal efficiency. “We need to do something innovative and…