Here’s the reality: in Europe, premium saloon drivers nearly always buy German. They’re also among the least likely of any cohort to switch brands, and if they do, they go to another German marque. These conditions are the rocks against which the ambitions of Cadillac, Chrysler, Infiniti, Lexus and even Alfa Romeo and Jaguar have been dashed, with some worthy cars going unloved over the years.
The new Genesis G70 won’t shake things up either, but in the SUV era, you have to welcome the arrival of any new three-box saloon, especially one with some slick design cues, sensible dimensions, rear-wheel drive and sporting undertones. Which is exactly what we have here in the G70, right down to the racy Michelin Pilot Sport 4 S tyres.
Genesis Europe has some…